Project Overview
Summary
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Within the UX Results 2020 Hackathon, we set out to solve the Leverege challenge in one day. The challenge consisted of building the onboarding process for a smart collar solution for dog owners. Since Leverege is an IoT solution provider, we also designed activity and health tracking dashboards.
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Our work was on the shortlist of 10 finalists out of 137 teams.
Team
A collaborative, multidisciplinary team including:
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3 UX/UI Designers (Deepa, Hattie, and me)
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1 Visual Designer (Daria)
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1 Graphic Designer and Illustrator (Tanya)
My Deliverables
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User persona
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Competitive analysis
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App information architecture
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Sketches
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Hi-fi mocks
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Interactive prototype
The Solution
Methodology
Discovery
The Challege
We collected information from Leverage's Q&A session, research from the American Humane Association, and competitors to gain a better understanding of the problem space.
Data Synthesis
Based on our reasearch, we defined a user persona that guided our design process.
Problem Definition
How might we give owners peace of mind on the safety of their dogs' well-being and help reunite any lost dogs with their worried owners as quickly as possible?
Design Ideation
Features
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Tracking live location
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Smart health and activity monitoring
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Smart health and activity alerts
We collaborated effectively on Zoom to brainstorm features that would add value to the Bark smart collar app for our user persona. We then conducted a voting session to decide and prioritize features.
These were the features we decided to implement:
Architecture
As a next step, we created the onboarding task flow and the app information architecture to provide a cohesive and easy to navigate experience.
Lo-Fi Wireframes
Based on the user flow, information architecture, and features, we sketched:
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Coaching screens
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Onboarding screens
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Location services
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Activity dashboard
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Health dashboard
Hi-Fi Mocks
We worked on illustrating a key mascot to guide the user through the process and make it more engaging and fun.
We also researched the UI style of Leverage and drew inspiration from their simple, bright, playful colors to design and brand the Bark app interface.
High Fidelity Prototype
Next Steps & KPI's
Next Steps
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Our number one next step is to perform usability testing with dog owners to identify if the flow, information architecture, and features respond to their needs and wants.
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Explore additional features supporting dogs' health. For example, sharing health and activity information with veterinarians and offering the opportunity to compare activity levels with other dogs with similar characteristics.
Key Performance Indicators
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Users complete the onboarding process without issues.
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Users are alerted when their dog leaves the predefined safe zone.
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Dog’s health and activity levels improve over time.
